31 research outputs found

    Exposure to Newspaper Website Advertisement and its Influence on Consumer Affective Response

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    Consumer interaction with online advertisements comprises of a hierarchy of stages with researchers focusing more on attention. However, little emphasis has been given to the process that leads to attention. This study examines the concept of exposure – pre-attention which precedes attention. The research aptly captures online newspaper readers' interaction with newspaper website advertisements. Findings describe how users process advertising information on newspaper websites, providing insight into how users divert their focus to the advertisements and are eventually influenced to click-through for different reasons. Keywords: Online newspapers, newspaper website, pre-attention, online readers, click-through, exposure, affective response

    COP27 Climate Change Conference: Urgent action needed for Africa and the world

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    Wealthy nations must step up support for Africa and vulnerable countries in addressing past, present and future impacts of climate change.The 2022 report of the Intergovernmental Panel on Climate Change (IPCC) paints a dark picture of the future of life on earth, characterised by ecosystem collapse, species extinction, and climate hazards such as heatwaves and floods. These are all linked to physical and mental health problems, with direct and indirect consequences of increased morbidity and mortality. To avoid these catastrophic health effects across all regions of the globe, there is broad agreement—as 231 health journals argued together in 2021—that the rise in global temperature must be limited to less than 1.5oC compared with pre-industrial levels. While the Paris Agreement of 2015 outlines a global action framework that incorporates providing climate finance to developing countries, this support has yet to materialise. COP27 is the fifth Conference of the Parties (COP) to be organised in Africa since its inception in 1995. Ahead of this meeting, we—as health journal editors from across the continent—call for urgent action to ensure it is the COP that finally delivers climate justice for Africa and vulnerable countries. This is essential not just for the health of those countries, but for the health of the whole world

    Brief intervention to encourage empathic discipline cuts suspension rates in half among adolescents

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    Growing suspension rates predict major negative life outcomes, including adult incarceration and unemployment. Experiment 1 tested whether teachers (n = 39) could be encouraged to adopt an empathic rather than punitive mindset about discipline-to value students' perspectives and sustain positive relationships while encouraging better behavior. Experiment 2 tested whether an empathic response to misbehavior would sustain students' (n = 302) respect for teachers and motivation to behave well in class. These hypotheses were confirmed. Finally, a randomized field experiment tested a brief, online intervention to encourage teachers to adopt an empathic mindset about discipline. Evaluated at five middle schools in three districts (Nteachers = 31; Nstudents = 1,682), this intervention halved year-long student suspension rates from 9.6% to 4.8%. It also bolstered respect the most at-risk students, previously suspended students, perceived from teachers. Teachers' mindsets about discipline directly affect the quality of teacher-student relationships and student suspensions and, moreover, can be changed through scalable intervention
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